SEO Growth package
Small business SEO package: the SEO Growth package
For established small businesses
A small business SEO package usually means paying every month for a number of hours. The alternative many owners try, asking a chatbot for articles, gives text that says nothing about your company and rarely ranks. The SEO Growth package is a counted list of work for one price: an audit, 5 competitors analysed, a plan with 40 topics, and 5 service pages plus 15 articles with images.
The benefits: what the SEO Growth package gives you
This is what you have in hand after delivery; where a benefit depends on you or on Google, it says so.
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You see where competitors are ahead of you
The analysis of 5 competitors shows, per competitor, which search terms they are found for and you are not. The audit lists what can be improved on your existing site, in order of priority.
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Texts built for a better chance in Google
The 20 texts are built on the pages that rank now and filled with your prices, your region and your answers from the order form. That is designed to give a page a better chance of being found than a text from a single prompt; it is not a certainty, because your competitors keep publishing too.
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5 service pages that work towards an enquiry
One page per service or product group, each ending with one clear step: call, request a quote, book or buy, with your own number or link. Whether a visitor takes it also depends on your offer and your price.
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A plan that keeps you going for months
The content plan puts 40 topics in order of priority, and 15 articles give you weeks of publishing ready to go. What is not written yet, you write or have written afterwards, in that order.
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Research and writing off your plate
Nobody in your business has to research, outline and write 20 texts. You fill in the order form and have everything in your inbox within 15 working days of your payment; reading and publishing stay with you or your web developer.
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One price, no subscription
€1,995 excl. VAT, once: no monthly fee, no minimum term and no intake call. After that you may use, edit and publish the texts and images without limit.
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Honest about sources and limits
A statistic goes into a text only with its original source next to it; without one it is left out. That is how the process is set up. What is not included is on this page before you pay, and reading every text stays necessary: the check is automated.
Who the SEO Growth package is for
For businesses that have been running for a while: an existing website, several services or products, and competitors that publish more than you do.
You want SEO done per order, without a subscription: a larger plan, a wider look at the competition, and enough articles to publish for months.
It fits if someone on your side can add text and images to the website. If you want a party that also carries out the technical fixes, builds links and reports every month, you need an agency and not this package. If your website is new or still small, the Start package is enough to begin with.
What you get in the SEO Growth package
SEO for a small business has three parts: a website Google can read, a page for each search your customers make, and other websites linking to yours. This package covers the first as an audit with an action list and the second as written texts. The third, link building, is not included.
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SEO audit of your website
Technical checks (how well Google can read your site) and on-page checks (titles, headings and content per page), plus your current visibility in Google. You get an action list in order of priority.
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Competitor analysis
5 competitors: what they rank for in Google and where the gaps are. You can name them in the order form.
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Content plan with 40 topics
Keyword research (what your customers search for, and how often) and a content plan: 40 topics in order of priority. The texts written in this package are part of that plan.
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5 service pages
Sales pages for your own services or products, based on what ranks for them: headings, copy, FAQ, call to action, and the title and description Google shows in its results.
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15 SEO articles
Each one starts with an analysis of the pages that rank now and an outline. Length follows what ranks. A statistic gets a primary source, the original one; without a source it is left out. Each article has an FAQ, a title and description for Google, suggestions for links between your own pages and a call to action for your business.
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40 images
2 per article and per service page: one AI-generated photo-style image and one custom infographic or chart. The AI image is an illustration, not a photo of your own work or products. Each comes with alt text, the short description that search engines and screen readers use.
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Publication schedule and linking plan
A schedule that spreads publishing over weeks, a plan for linking your pages to each other, and short instructions for adding everything to your site.
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Delivery and revision
By e-mail as a download: documents ready to paste into any website platform (CMS), plus the image files. One revision round is included: you send one consolidated list of changes within 14 days of delivery.
How it works
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Order and describe your business
You choose the package, answer the questions about your business in the order form and pay online. That form is the intake: there is no call. Production starts right after your payment.
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Audit and research
Your site is checked, 5 competitors are analysed and the keyword research is done with search data from Ahrefs, a paid SEO data tool.
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Plan and outlines
The 40 topics are put in order of priority. For each text the pages that rank now are analysed and an outline is made before anything is written.
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Writing, images and checking
The texts are written around your business details and get their images. Then each one goes through a separate check for facts, sources and AI-sounding language.
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Delivery by e-mail
You receive the download within 15 working days after the day your payment is received. You read the texts before you publish them. One revision round is included: you send one consolidated list of changes within 14 days of delivery.
Research and copy are produced with AI, following my fixed process and using Ahrefs data. Every text then goes through a separate check for facts, sources and AI-sounding language. I spot-check every delivery before it is sent. That separate check is automated as well; I do not read every text in full myself.
What the package does not include
Many monthly SEO packages include someone working on your website. This package does not. I would rather say that now than after you have paid.
- Adding the content to your website. You or your web developer do that, with the short instructions in the delivery.
- Carrying out the technical fixes from the audit. You get the list in order of priority; the fixing is for you or your web developer.
- Link building: getting other websites to link to yours.
- Ongoing work. This is a one-off order, not a subscription, and there are no monthly reports.
- A guarantee of rankings, traffic, customers or revenue.
- A second domain or a second language. Each package is for one website in one language.
- Topics that amount to medical, legal or financial advice, gambling and adult content. I do not accept those.
What I need from you
You fill this in while ordering, in the third step of the form. These answers are required. Short, factual answers are enough: the texts are built on them.
- Your current domain. One website per package.
- What you sell, in your own words.
- Which services or products get their own page, most important first.
- Your prices or a price range, so the texts can mention real prices.
- Who your customers are.
- Where you work or deliver.
- What a visitor should do (call, request a quote, book or buy) and the phone number, e-mail address or link for it.
- The language of the texts: English or Dutch.
- For the invoice: company name, address, and a KvK number or VAT ID.
Optional, but it sharpens the texts
The more of this you fill in, the better the texts fit your business. Anything you leave open is filled from the research or left out. The process does not fill in facts about your business by itself. Still read every text: the check is automated.
- The search terms you want to be found for, your competitors and what you think of them.
- The questions customers ask you most.
- Why customers choose you, your experience, your reviews and projects, and who is named as the author of the texts.
- Links to your logo and your own photos, and what the images should and should not show.
- Your most important existing pages, and sources that may or must not be linked.
- The towns you want to be found in and the link to your Google Business Profile.
- The goal of your website, the tone, “je” or “u” for Dutch texts, what to leave out, your website platform and whether you have Google Search Console.
Honest expectations for an existing website
An existing website has a head start on a new one, because Google already knows it. It still takes weeks to months before you can judge new pages.
20 texts are a lot to publish. Do not put them online in one day: follow the schedule in the delivery, which spreads them over weeks.
You will read everywhere that SEO cannot be a one-off, and for the long run that is right. This package is a foundation and several months of content. What happens after that depends on your competition and on whether you keep publishing.
The texts are designed to give each page a better chance than a generic AI text. I do not guarantee positions, traffic, customers or revenue. What helps: read every text before it goes online, add your own photos and experience to the texts, and fix the points from the audit.
Questions about the SEO Growth package
What is the difference between the Growth and the Start package?
The parts and the process are the same; the numbers differ. Growth: 5 competitors analysed, 40 topics planned, 5 service pages and 15 articles written. Start: 3 competitors, 20 topics, 5 service pages and 5 articles.
Is a one-off package enough, or do I need a monthly SEO subscription?
That depends on what you want to hand over. This package delivers the research, the plan and 20 texts once; checking them, publishing them and continuing afterwards is yours. If you want someone to work on your site every month, fix technical points and build links, a subscription with an agency fits better.
My website already has content. Is that taken into account?
Yes, in the audit: it checks your existing pages and your current visibility in Google. In the order form, list the pages the new texts should link to under ‘Your most important pages’, and use ‘Topics or claims to avoid’ and ‘Anything else’ to say which subjects you already cover or want left out. The topic plan itself is built on the keyword research and the competitor analysis.
Are the texts written by AI?
Yes. Research and copy are produced with AI, following my fixed process and using Ahrefs data. Every text then goes through a separate check for facts, sources and AI-sounding language. I spot-check every delivery before it is sent. That separate check is automated as well; I do not read every text in full myself. So read every text before you publish it.
Is it a problem for Google that the texts are made with AI?
Not in itself. Google writes that it judges the quality of content, not how it was produced. What Google does treat as spam is pages made in large numbers to influence rankings without helping the reader. That is why the weight here is on research, sources, your own business details and a separate check.
Can I approve the topics first?
No, there is no step in between: the plan and the texts arrive in one delivery. If you want or do not want a topic, say so in the order form. A topic you exclude is left out; a topic you ask for is weighed against the keyword research, not guaranteed. After delivery you can ask for changes to the texts, not for a different topic.
How should I publish 20 texts?
Spread over weeks, not all in one day. The delivery includes a publication schedule and a plan for linking the pages to each other. Sticking to that schedule is one of the few things that is fully in your own hands.
Can my web developer or a colleague add the content to the site?
Yes, and someone has to: that is not part of the package. The documents paste into any website platform (CMS), the images come as separate files and short instructions are included.
My business is in another EU country. Can I order?
Yes. Fill in a valid VAT ID in the order form: the invoice then carries 0% VAT under the reverse-charge rule. Businesses outside the EU also pay 0% Dutch VAT; they do not pay online straight away, but get a payment link after I have checked the business details. The texts can be written in English or in Dutch.
Do you guarantee rankings, traffic or revenue?
No. Those depend on your competition, on your website and on what you do after delivery. The texts are designed to give each page a better chance than a generic AI text, and that is as far as an honest claim goes.
Order the SEO Growth package
€1,995 excl. VAT, one-off. Delivered by e-mail within 15 working days of your payment. You describe your business in the order form; there is no intake call.
For businesses only, freelancers included. Prices exclude VAT.